The Super Bowl isn’t just a battle on the field—it’s the biggest stage for advertising. This year, AI was the star of the show, with companies spending millions to push their AI-driven products. But did these ads actually connect with audiences?

Meanwhile, in Hollywood, the Academy is drafting new rules around AI transparency in filmmaking, setting the stage for how AI will be used (and disclosed) in future productions. Across the industry, discussions about AI’s role in creativity, marketing, and storytelling are evolving fast. So, what’s next for AI in media?

In this episode of Denoised, hosts Joey Daoud and Addy Ghani break down the biggest AI commercials from Super Bowl LIX, analyze the Academy’s AI disclosure push, and debate how AI is shaping entertainment.

AI at the Super Bowl: Hits, Misses, and Marketing Lessons

The Super Bowl is the ultimate stage for brand storytelling, and this year, AI took center stage. But not all AI commercials were created equal. While some brands showcased AI’s potential with compelling storytelling, others struggled to communicate why AI matters to the average consumer.

OpenAI’s First Super Bowl Ad: A Missed Opportunity?

OpenAI made its Super Bowl debut with a high-concept, visually abstract ad for ChatGPT. While the ad positioned AI as the next great human innovation, it left many viewers confused. The lack of a clear call to action or product demonstration made it a tough sell for mainstream audiences.

Google’s Gemini Ad: A Masterclass in AI Marketing

Google took a different approach, integrating its AI chatbot Gemini into a heartwarming father-daughter story. Unlike OpenAI’s ad, Google’s ad made AI feel relatable and useful—something people could actually apply to their daily lives.

Meta, GoDaddy & Salesforce: Different AI Approaches

• Meta’s Ray-Ban smart glasses ad leaned into fun and functionality but lacked a clear use case beyond entertainment.

• GoDaddy showcased AI-powered website building, making AI feel like an accessible business tool.

• Salesforce pushed AI for enterprise automation, though its consumer-focused Super Bowl spot left many questioning its target audience.

The Academy’s AI Disclosure Rules

Beyond the Super Bowl, the Academy is pushing new rules requiring AI disclosure in films eligible for the Oscars. This raises big questions: What counts as AI? Will AI-assisted filmmaking be penalized? And how will these rules evolve as AI tools become standard in Hollywood?

Filmmakers have already begun using AI in post-production, voice modification, and even concept development. With high-profile films like The Brutalist and Emilia Pérez sparking debate over AI’s role in creative storytelling, the Academy’s decision will set a precedent for the industry.

Where AI in Media Is Headed

AI’s presence in advertising and film is growing, but companies still struggle to communicate its value effectively. As AI regulations evolve, creatives and marketers must find ways to integrate AI without losing human connection. Whether it’s in Super Bowl commercials or Oscar-winning films, AI’s role in media is only getting bigger. But how we define, regulate, and use AI will determine whether it enhances creativity—or replaces it.