ARFX App Launches, Simplifying XR Filmmaking Workflow

ARwall, a virtual production technology company, has released the ARFX App for Windows, aiming to simplify XR filmmaking for creators and production professionals.

Here's our coverage of the ARFX App at this year's NAB Show.

Behind the Scenes

• ARFX App for Windows won Product of the Year 2024 at NAB Show

• The app promises a streamlined XR filmmaking workflow with less than 1 hour of setup time

• It features a Marketplace for high-quality virtual production assets

• Mark Rodriguez, an industry veteran from Sony Pictures Entertainment and Paramount Global, joins ARwall as Head of Revenue

• ARFX App for iOS is set to launch this autumn, featuring mobile tracking for virtual production

Final Take

These developments from ARwall reflect the growing demand for accessible virtual production tools in the film and media industry. As more creators adopt XR technologies, we can expect to see an increase in innovative content production methods and a shift in traditional filmmaking workflows.