ASG, Supersphere Collaborate on Cloud, XR Innovation

Advanced Systems Group (ASG) and Supersphere have announced a strategic partnership to drive innovation in cloud production and XR technology, leveraging their respective strengths in media technology and live production.

Behind the Scenes

• ASG brings over 25 years of experience in engineering, systems integration, and managed services for media production.

• Supersphere is known for its innovative real-time performance software and immersive experiences for high-profile clients like Sir Paul McCartney, Billie Eilish, Kid Cudi, Meta, and Sega.

• Supersphere's ArkRunr platform, a Unity-based, real-time, spatial performance platform, will be integrated into ASG's cloud production technology stack.

• The partnership is strengthened by the real-world experience of ASG Chief Cloud Officer Claudia Souza and her team, combined with Supersphere CEO Lucas Wilson's innovative approach to live production.

Dave Van Hoy, President of ASG, stated, "By combining Supersphere's cutting-edge XR and live production capabilities with ASG's cloud technology and system integration expertise, we are set to deliver groundbreaking solutions for creators and audiences."

Final Take

This collaboration enhances ASG's offerings with advanced XR capabilities and solidifies their commitment to delivering seamless, end-to-end software-defined workflows and solutions for creators.

The partnership between ASG and Supersphere aims to set new standards in media production, pushing the boundaries to meet the evolving needs of the industry.