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How Final Pixel is cutting production time in half
🌐 Our new podcast, Stable Video Diffusion, Adam Savage
Joey Daoud
November 26, 2023
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Happy Sunday. Got a weekend watch/listen for you - a VP chat with Final Pixel.
We’ve also got another fun watch from Adam Savage using VP and some more Black Friday / Cyber Monday deals.
Let’s jump into it!
STUDIO A
Interview with Final Pixel’s Michael McKenna & Hanah Draper
In the first episode of our new podcast, we talked all things virtual production with Final Pixel’s CEO Michael McKenna Global Head of Production Hanah Draper.
A few of the topics we cover:
‣ Creating the Oracle Red Bull Racing RB19 launch video in just 6 weeks without access to the car or drivers
‣ Final Pixel's Virtual Production Academy
‣ How virtual production reduces production time, costs, and plays into risk mitigation
Watch the full episode here:
Here are some of the best takeaways:
How Virtual Production is speeding up production and reducing costs
If you could change the speed of content creation, how might that change your campaigns?
How might that change how you approach filmmaking as a whole?
And I think that's the really big revolutionary thing in this is how we're through the technology side, shifting the change in how you approach doing things at the front end.
We kind of halved the amount of time it would take to do a traditional production, like 50%…and now we are looking at saving around 20% worth of money as well.
Where AI fits into filmmaking in the future
I don't really think about AI as a thing…I see it more as like a it's a way of doing things that will be slotted into the pipeline somewhere. And before long, we probably won't really be talking about AI. We'll just be talking about the platforms that people are using that are amazing.
Risk mitigation in dealing with some of the negative perceptions of virtual production
If you are not thinking about it from a point of view of risk mitigating, then that's when those horror stories that you hear where, “They did virtual production and then it all looked bad, and then so they did it all in post afterwards.”
And the only reason that that has occurred, it's not because of the technology, it's because the lack of risk mitigation.
If you want more of that, watch or listen to the full episode and subscribe for future episodes.
YouTube | Apple Podcast | Spotify | Overcast
SPONSOR MESSAGE
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SECOND UNIT
Stability AI Adds Video
Stability AI has introduced "Stable Video Diffusion," a significant advancement in generative video modeling.
Here are the key points from their announcement:
Stable Video Diffusion: This is the first foundation model for generative video based on the image model Stable Diffusion.
Availability and Accessibility: The model is currently available in research preview. The code for Stable Video Diffusion is accessible on GitHub, and the necessary weights to run the model locally are available on the Hugging Face page.
Adaptability for Various Applications: The video model is adaptable for multiple downstream tasks, including multi-view synthesis from a single image. It can be fine-tuned on multi-view datasets, and future models will build on this foundation.
Early Models: The model is released in two forms, capable of generating 14 and 25 frames at customizable frame rates between 3 and 30 fps.
The generated videos that Stability released are still quite behind the quality we’ve seen from Runway, especially with the introduction of their new motion brush.
VIDEO VILLAGE
AKS
🌐 Around the Web
🎬 Wētā FX to present their work on 'The Marvels' at SIGGRAPH Asia
🏟️ Toei's full-scale virtual production set to debut this 2024
💸 More virtual production Black Friday deals rounded up by Noah Kadner
🗓 Schedule posts and track your social media with Metricool*
🖥 Recall Toolbox, a Final Cut Pro extension, will allow you to sync pasteboard items and share folders between Macs
🗣 EleventLabs introduces Speech-to-speech to create AI voices while keeping pronunciation and intonation
* Sponsored Link
CALL SHEET
📆 Upcoming Events
November 29
Virtual Production Showcase - Expressway Cinema Rentals
Mantua Township, New Jersey
Showcasing emerging and advanced filmmaking solutions available to the Greater Philadelphia community.
December 12
Live Session: AI Video for Pre and Post-Production
Remote
From storyboards to visual effects, learn how to incorporate Runway's production and enterprise-ready tools into your creative workflows.
January 8 to 12
Virtual Production Essentials - Final Pixel Academy/Media Cymru
Atrium, University of South Wales
Carefully curated bespoke Virtual Production intensive week developed specifically for advertising, film and video agencies, and production companies based in Wales.
Istituto Marangoni Visual Design Courses
Visual Design
Multimedia design for integrated communication
Milano - Sept 2023 to Jul 2024
London - Oct 2023 to Jun 2024
Digital Design for Immersive Experiences
Bridging physical and digital worlds and leveraging the power of immersive installations
Milano - Sep 2023 to Dec 2024
Have a film-related event to share? Just reply back to this email and let us know the details.
ABBY SINGER
Source: Twitter/X @Dr0id
Save this one for the holidays
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