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Final Pixel: How this virtual production studio lives up to its name
Joey Daoud
November 29, 2023
In the first episode of our new podcast, we talked all things virtual production with Final Pixel’s CEO Michael McKenna Global Head of Production Hanah Draper.
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A few of the topics we cover:
Creating the Oracle Red Bull Racing RB19 launch video in just 6 weeks without access to the car or drivers
Final Pixel's Virtual Production Academy
How virtual production reduces production time, costs, and plays into risk mitigation
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YouTube | Apple Podcast | Spotify | Overcast
Key Takeaways
How Virtual Production is speeding up production and reducing costs
If you could change the speed of content creation, how might that change your campaigns?
How might that change how you approach filmmaking as a whole?
And I think that's the really big revolutionary thing in this is how we're through the technology side, shifting the change in how you approach doing things at the front end.
We kind of halved the amount of time it would take to do a traditional production, like 50%…and now we are looking at saving around 20% worth of money as well.
Where AI fits into filmmaking in the future
I don't really think about AI as a thing…I see it more as like a it's a way of doing things that will be slotted into the pipeline somewhere. And before long, we probably won't really be talking about AI. We'll just be talking about the platforms that people are using that are amazing.
Risk mitigation in dealing with some of the negative perceptions of virtual production
If you are not thinking about it from a point of view of risk mitigating, then that's when those horror stories that you hear where, “They did virtual production and then it all looked bad, and then so they did it all in post afterwards.”
And the only reason that that has occurred, it's not because of the technology, it's because the lack of risk mitigation.
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