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Inside NVIDIA's CES Announcements

Biden’s AI and Semiconductor Strategy, Vu & Runway

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Welcome to VP Land!

We've got some good stories today.

A dive into the NVIDIA product announcements at CES with a specific focus on what it means for media professionals.

What do all the new AI rules from the Biden administration mean? And Vu's new partnership with Runway and their integration for generating AI video plates.

Let's dive into it!

Project DIGITS, RTX 50, AI Ray Tracing: NVIDIA's CES Updates

NVIDIA unveiled its next generation of AI and graphics technology, headlined by dramatic improvements in graphics processing, AI capabilities, and a surprise desktop AI supercomputer.

The announcements signal a major shift in how media professionals will create and process content in the near future.

GeForce RTX 50 Series

The new Blackwell architecture brings unprecedented power to content creation and rendering. The RTX 5090 delivers twice the performance of the previous 4090, while the RTX 5070 matches the 4090's performance in video games at just $549.

Its 12GB of VRAM will limit it in AI workloads and professional applications such as Unreal Engine.

Neural Rendering Revolution

NVIDIA's new approach to ray tracing uses AI to dramatically reduce computational demands. The system:

  • Renders only 2 million essential pixels while AI predicts the remaining 33 million

  • Generates three additional frames for every computed frame

  • Introduces neural texture compression and neural material shading

  • Enables real-time ray tracing of every pixel, previously thought impossible

Project DIGITS

This compact AI supercomputer represents a significant shift in how creative professionals can access AI processing power.

Which NVIDIA update are you most excited about?

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Biden Administration's Strategic Push in AI and Semiconductor Policy

The Biden administration has intensified efforts in AI and semiconductor policy through key executive orders and measures to secure US technological leadership.

Here’s what’s happening:

AI Infrastructure Expansion

Semiconductor Policy:

Read More, including NVIDIA’s response

Vū Announces Runway & NVIDIA Partnership: Expanding AI Content Creation

Vū Technologies partnered with Runway to integrate AI-powered video creation into its virtual production platform, Vū Studio.

This collaboration, supported by NVIDIA's AI technologies, aims to enhance creative capabilities for content creators across various industries, enabling faster and more efficient production processes.

  • The integration allows Vū Studio users to generate video plates from scratch or add movement to existing assets.

  • Runway's API provides access to advanced video generation models, trusted by millions of creative professionals.

  • NVIDIA's AI Enterprise software platform and NIM microservices underpin the enhanced capabilities, offering improved performance and scalability.

  • Key features include AI-generated video plates, dynamic asset movement, and streamlined workflows.

  • The new features are set to be available to Vū Studio users starting early 2025.

  • This partnership aligns with Vū Technologies' mission to expand access to advanced creative tools and is also a product of Vu's partnership with Accenture, which was announced in 2023.

🎬 Clean AI, a new video model targeting Hollywood clients, is set to launch in early 2025. This development aims to enhance video production processes within the entertainment industry.

👤 YouTubers and other digital content creators are selling their unused video footage to AI companies like OpenAI and Google to train AI algorithms, earning between $1 and $4 per minute of footage.

🕺 Luma Labs released a new video model, Ray2, with a focus on realistic visuals and natural and coherent motion.

🚫 President-elect Donald Trump may postpone a TikTok ban requiring ByteDance to divest its US operations. Without a delay, the app could shut down on Sunday, affecting 170 million US users. The Supreme Court reviews the ban's legality as the administration explores solutions.

👔 Virtual Production Gigs

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