Observable Media Brings Advanced Virtual Production to NC

Observable Media adopts Zero Density's virtual production platform, bringing advanced capabilities to North Carolina creators. This move democratizes access to high-end tools, previously limited to large productions, for small businesses and independent producers in the region.

Behind the Scenes

• Observable Media is the first studio selected for Zero Density's Open Studio License Program

• The platform is based on Unreal Engine 5, offering real-time tools for keying, compositing, and tracking

• It enhances Observable Media's existing green screen, LED volume, and motion capture capabilities

• The studio now provides a 4K production pipeline from concept to final delivery

• This technology allows for creating fantastical worlds, futuristic cities, or historical settings with precision and realism

Final Take

This partnership signals a shift in the virtual production landscape, making advanced tools more accessible to a broader range of content creators. It highlights the industry's move towards democratizing high-end production techniques, potentially leading to more diverse and innovative content creation in smaller markets and among independent producers.