Strada introduces Agents, allowing users to turn their local hard drives into personal cloud storage without monthly fees. File access happens peer-to-peer, with no uploading or downloading required, and users can stream even high-resolution ProRes files across global distances with minimal bandwidth.

The Real-Time Streaming Solution

Strada Agents uses WebRTC technology to project video frames rather than transfer entire files, making it effective even on poor connections.

• The system analyzes internet speeds and automatically converts files to appropriate quality for streaming

• During the NAB demo, a 38GB ProRes 4K 4444 file was streamed from Australia to Las Vegas using hotel WiFi

• Users retain complete ownership and control of their assets while eliminating recurring cloud storage costs

• No file is ever transferred - the system simply projects frames like a "Zoom call to a QuickTime file"

Collaborative Workflows Reimagined

Strada's approach allows receivers to initiate their own transfers, removing the burden from senders.

• Users can browse files before downloading, selecting only what they need

• Upcoming features include file commenting and review capabilities without cloud uploads

• The system supports synchronous review where multiple users can view the same file simultaneously

• Especially beneficial for post-production workflows like color grading and sound mixing where time is compressed and multiple review rounds are critical

The Hybrid Future of Storage

Michael Cioni sees a balanced approach between cloud and local storage as the most practical path forward.

• The free base version of Strada Agents allows connecting drives, signing up, and sharing/watching files

• Premium features will be added based on user feedback

• Original camera files (particularly RAW) will likely always remain on drives rather than clouds

• Strada plans to introduce advanced AI features like transcription at the edge, though cloud-based processing remains more efficient for large-scale analysis

Strada's approach reflects a growing industry recognition that while cloud storage offers advantages in scalability and redundancy, the costs become prohibitive for media professionals working with large high-resolution files. By enabling peer-to-peer streaming and file access, Strada creates a practical middle ground that maintains the convenience of cloud access without the recurring expenses.