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Vu's Tim Moore on Virtual Production in 2024: Smaller, Smarter, and AI-Powered

August 17, 2024

The state of virtual production is rapidly evolving, with trends pointing towards more accessible technology and the growing influence of AI.

Tim Moore, CEO of Vu, one of the largest virtual production studio networks, shares insights from his recent report on the industry's trajectory.

The Big Picture

Virtual production technology is becoming more user-friendly and affordable, expanding beyond traditional film and TV into corporate and educational settings.

Key Trends

• Stages are getting smaller and more accessible, moving towards the prosumer market.

• Internal corporate stages and higher education adoption are on the rise.

• Generative AI is revolutionizing background creation, making it faster and easier for non-experts to enter the field.

We're seeing a big trend in stages aren't getting bigger, they're getting smaller, and they're becoming more and more user-friendly. So we're seeing the productization of a technology that was once very complicated and expensive now coming to almost the prosumer market.

Tim Moore, CEO of Vu

AI's Growing Impact

Generative AI is transforming virtual production workflows, enabling rapid creation of photorealistic backgrounds. However, Moore warns of a potential "AI crash" similar to previous tech boom-and-bust cycles.

When I look at generative AI, it is on that happy rollercoaster ride going up, straight up to the moon right now. But we have to understand that, in order for a technology to go from good to great, it does have to crash and reorganize.

Tim Moore, CEO of Vu

Hardware Advancements

LED wall technology is becoming more affordable, with prices decreasing 10-12% annually. This trend is making high-quality virtual production more accessible to a broader range of creators.

The Future of Virtual Production

Moore envisions a shift towards more intuitive, AI-driven interfaces for virtual production tools. "I think if we fast forward a year or two, we're going to start to see virtual production as an art and a technology that is made for any user, even the non-technical user, where we're using natural language commands to really tell the technology what to do for us," he predicts.

Long-term Outlook

By 2030, Moore anticipates a dramatically changed landscape for media and entertainment:

• The creator economy will continue to grow.

• Hollywood production will be distributed globally.

• Advanced technology will level the playing field for creators in developing countries.

I think this is really going to democratize filmmaking as we know it.

Tim Moore, CEO of Vu

The Bottom Line

Virtual production is becoming more accessible and AI-driven, promising to revolutionize content creation across industries. However, challenges remain in terms of energy consumption and the potential for market corrections in the AI sector.

Show Notes

Vū - State of Virtual Production
https://www.vu.network/state-of-virtual-production

With AI, Anyone Can Be a Coder Now | Thomas Dohmke | TED
https://www.youtube.com/watch?v=nv9WwHpOKEg

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