TUI Transforms Post-Production with Strawberry Skies

TUI, the global travel leader, has partnered with Projective to implement Strawberry Skies, a cloud-hosted creative project framework, as their post-production collaboration platform. The solution has delivered significant operational efficiencies, cost savings, and sustainability benefits to TUI.

Projective showcased Strawberry Skies at this year's NAB Show in Las Vegas. Here's our coverage.

Behind the Scenes

• Strawberry Skies combines secure cloud access with advanced project management capabilities, freeing TUI's creative teams from on-premises infrastructure limitations.

• The platform enables real-time collaboration and instant asset access, streamlining post-production processes and accelerating campaign delivery.

• Bart Saerens, Solutions Architect at TUI, praised the platform's features for enhancing their workflow efficiency.

• Key benefits include breaking down geographical barriers, improved content creation, enhanced business continuity, cost-effective pricing, robust security, and seamless integration with Adobe Creative Cloud tools.

Final Take

TUI's adoption of Strawberry Skies aligns with their commitment to sustainability by reducing physical travel and power consumption. The cloud-based solution offers flexibility, scalability, and significant cost savings compared to on-premises infrastructure.

This partnership highlights the growing trend of organizations leveraging cloud technology to optimize their creative workflows, drive innovation, and achieve their business goals.