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Virtual Production at 2000 FPS

Virtual Production at 2000 FPS

Inside The Garage, Disney's AI Unit, New AI Models

November 08, 2024

In partnership with

The Garage Studio Tour with Steve Giralt

The Garage, led by Steve Giralt, has transformed commercial production by combining robotics, virtual production, and practical effects in a single facility. Their innovative approach is changing how brands showcase their products, particularly in food and beverage advertising.

We took an in-depth look at their high-tech, innovative movie studio.

Virtual Production Setup

Their LED wall setup includes ROE Black Onyx 2 panels with 2.8mm pixel pitch
Ceiling-mounted ROE CB5 tiles with 5mm pixel pitch
Moveable floater panels for reflection control
Brompton SX40 processing optimized for high-speed shooting

The funny thing is the heart of this whole place is like the master clock that ties all the stuff together is super boring. But it honestly empowers us to do so much stuff.

Steve Giralt, Founder of The Garage

Innovation Through Necessity

The studio has developed numerous custom solutions to meet unique production challenges:

Custom-built liquid-cooled LED lights that are flicker-free up to 100,000 frames per second
In-house fabrication of specialized rigs for specific shots
Integration of virtual production with robotic camera movements

In July, we had a one-on-one with Steve, where we dove deeper into The Garage.

What's Next

The studio continues to explore new frontiers in virtual production, including:

High-speed still photography synchronized with LED walls
Advanced networking technologies like SMPTE 2110
PTP clocking standards

The Bottom Line

By combining robotics, virtual production, and practical effects under one roof, The Garage has created a unique pipeline for producing high-end commercials that push creative boundaries while maintaining efficiency.

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Disney’s New AI Unit

Disney has created a new business unit focused on next-generation storytelling and experiences, bringing together its artificial intelligence, gaming, and augmented reality initiatives under one roof.

The division will be led by Mike White, who will report directly to CEO Bob Iger, signaling Disney's strategic push to integrate advanced technologies across its entertainment empire.

The Breakdown

The new unit consolidates Disney's technology initiatives that were previously scattered across different departments, streamlining development of AI and AR experiences.
Disney is investing significantly in AI development, with plans to use the technology for content creation, theme park experiences, and personalized entertainment.
The company has already begun experimenting with AI, creating tools that help animators develop character expressions and movements more efficiently.
This restructuring follows Disney's recent $1.5 billion investment in Epic Games, highlighting the company's commitment to expanding its presence in interactive entertainment.

What’s New in AI

Runway introduced new camera control features to their Gen-3 Alpha model, including panning, zooming, and speed adjustments.

Flux 1.1 Pro and Ideogram V2 AI models are now available in KREA.

The latest Recraft V3 model combines top-tier image generation with advanced design capabilities, including text positioning, style control, and vector art support.

Freepik unveils its own AI video generator.

Ideogram's Canvas, a versatile AI-powered tool for inpainting and outpainting, enhanced with a Replicate cloud API. Check out some demos here.

Magnific, an AI-powered image upscaler, enhancer, and generator, transforms and reimagines visuals with ultra-high resolution and customizable detail using your own prompt and parameters.

Mystic v2.5 in Magnific now features three powerful models — Zen, Realism, and Flexible — designed for unmatched style fidelity, from hyperrealism to clean illustrations, and beyond.

Explore our creative process in creating a short animated film in 3 days with AI tools.

🇵🇪 AI technology has accelerated the discovery of Nazca lines in Peru, uncovering 303 new geoglyphs in just six months.

⚽︎ Wrexham AFC secures Meta Quest as new back-of-shirt sponsor, expanding tech partnerships in football.

🖥️ Fab for Unreal Engine 5 introduces a new method for integrating Quixel Megascans assets, requiring users to adapt their workflow and utilize the Fab plugin.

👔 AGBO hires former Apple AI expert Dominic Hughes as Chief Scientific Officer to enhance creative processes through AI integration.

🎬 Canadian Industry Online magazine takes you behind the scenes at the Toronto International Film Festival (TIFF).