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Vu's Tim Moore on The State of Virtual Production

Vu's Tim Moore on The State of Virtual Production

🌐 Cine Gear, C400, GH7

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Welcome back to VP Land!

Apple is rolling out its own AI integrations into the next version of iOS. But the keynote ended up with a big cinema teaser—a shot of a new camera from Blackmagic.

Blackmagic later posted more details: the URSA Cine Immersive, a new camera for shooting Apple Immersive Videos for the Vision Pro.

We’ll have a longer breakdown in the next issue.

For now, let’s jump into the State of VP and Cine Gear.

Vu’s Virtual Production Predictions: Smaller Stages, More Industries

Vu has released a white paper detailing the current state of virtual production and the emerging trends for 2024.

The report reveals a shift towards smaller, more accessible studios, with the median size decreasing by 29% since 2021.

This trend, along with advancements in hardware and all-in-one solutions, is driving the adoption of virtual production among a wider range of content creators.

3 Key Takeaways

1. Small Studios, Big Impact

The median virtual studio size in 2024 is 6m wide x 3m tall, a 29% decrease from 2021. This trend towards smaller, more accessible studios is making virtual production more feasible for a wider range of content creators.

2. Transitioning to All-in-One Solutions

The industry is shifting from complex, independent systems to accessible all-in-one solutions. This transition is enabling mainstream market adoption, similar to the "early majority" stage in the technology adoption lifecycle.

3. Projected Industry Growth

The virtual production industry is projected to reach $8 billion by 2030, with a CAGR of 18.27% from 2024 to 2030. This growth is driven by the expanding use cases and the increasing accessibility of virtual production technology.

Read more trends predicted by Vu’s CEO Tim Moore here and download the full whitepaper here.

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Blackmagic’s New 2110 IP Converters

Blackmagic Design's new 2110 IP Converters are here to simplify your transition to IP broadcast systems. With mini and rack mount models supporting 10G Ethernet, these converters integrate your SDI equipment into 2110 IP workflows effortlessly.

Blackmagic 2110 IP Converters Features

All converters conform to the SMPTE-2110 IP video standard.
Choose between Mini Converter or rack-mount models.
Uses readily available 10G Ethernet for low cost installation.
Re-syncs SDI inputs to a common PTP clock.
Includes NMOS Protocol for building a virtual router.
Low latency, open standard Blackmagic IP10 codec.
Supports all SD, HD and Ultra HD formats up to 2160p60.

Converters start at $365. Learn more at Blackmagic’s website.

New Cameras at Cine Gear

This past weekend was Cine Gear. The two biggest camera announcements: The Canon C400 and Panasonic GH7

Blackmagic teased Cloud Live Sync - start editing footage while the cameras are still recording. Also works with multicam with multiple livestreaming cameras.

Brompton Technology's Tessera v3.5 software update introduces significant improvements and new features for professional workflows across various markets, including live events, virtual production, broadcast, XR, corporate, and esports.

MRMC's Cinebot Mini and Bolt High Speed Cinebot, showcased at Cinegear LA, offer user-friendly solutions for studio owners, content creators, and cinematographers

Plate Pros offers a Hands-On 360° Immersive Virtual Experience, allowing guests to control captured real-world environments at Cine Gear Expo 2024

Core SWX's MoXIE Solo streamlines on-location power management for film and video production, offering reliability, versatility, and innovative battery cell options in a sleek, compact unit

🎬 The 2024 Tribeca Festival will feature a dedicated section for AI-generated short films created using OpenAI's Sora

👗 XPLOR creates the first-ever fashion campaign using AI-generated virtual locations, reducing the cost and logistics of physical photography.

🦸🏻‍♂️ The "What If...?" immersive experience allows participants to interact with Marvel characters and use superpowers to advance their own story within the multiverse.

🧔🏻‍♂️ OpenDrives appoints Sean Lee, an industry veteran with a track record of designing innovative workflows, as its new CEO to drive the company's vision and strategy.

👩🏻 Hanah Draper's appointment as Final Pixel's Chief Innovation Officer highlights the company's commitment to diversity, inclusion, and environmental awareness in filmmaking.

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