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AI & VP: What Vu's Tim Moore Sees for 2024

AI & VP: What Vu's Tim Moore Sees for 2024

New at IBC, Procreate's Anti-AI Stance

August 20, 2024

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Welcome to VP Land!

Another interesting week (millennia?) with AI - and the divides are splitting further and further.

Popular iPad drawing app Procreate said they won’t incorporate any Gen AI into their products, taking an opposite stand against the direction Adobe has gone in.

But where do you draw the line between what’s ‘Gen AI’ and what’s actually useful AI to help artists work faster and better? This is something we partially explored in our Utility AI doc.

As MKBHD noted - does this mean they’ll never offer any new features in the future?

And on the flip side - I spent way too much time generating the most realistic-looking images I’ve seen yet with a Flux Lora model trained on my likeness.

Merging AI and Virtual Production together - we’ve got a great conversation with Vu’s Tim Moore on the blend of the technologies he’s been seeing, plus a whole lot more.

Let’s jump into it!

Vu’s Tim Moore: VP, AI, and More

The state of virtual production is rapidly evolving, with trends pointing towards more accessible technology and the growing influence of AI.

We sat down with Tim Moore, CEO of Vu, one of the largest virtual production studio networks, to share his insights from his recent report on the industry's trajectory.

Watch/Listen & Subscribe

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Beat Sheet

Virtual production stages are trending smaller and more user-friendly, becoming accessible to the prosumer market.
Corporate internal studios and higher education institutions are increasingly adopting virtual production technology.
LED wall costs are decreasing by 10-12% annually, making high-quality virtual production more affordable.
Deepfake technology is becoming more convincing, potentially changing the nature of on-camera performances.
Moore predicts an AI market correction, similar to previous tech booms and busts, potentially in Q4.
The future of human-computer interaction may move away from traditional input methods towards more intuitive, multimodal interfaces.

Vu’s Virtually Everything! is coming to New York

Vu is also bringing back their Virtually Everything! Summit for NAB New York. Taking place on October 8th, right before the show at Mediapro U.S.'s Manhattan studio.

This summit offers a full day of sessions on virtual production, generative AI, and immersive experiences.

Check out our coverage and interviews from the first summit at NAB in April.

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New Products Ahead of IBC

Krotos Studio Pro offers advanced customization and integration of personal sample libraries for professional sound designers.

Aputure's Sidus Four enables seamless control of up to eight CRMX/DMX lighting universes, with the ability to link multiple units for unlimited expansion.

MRMC introduces the Studiobot LT and Cinebot Max, offering enhanced flexibility and efficiency for broadcast and cinematography workflows.

Straight forward video on how to train a model on a person to generate some of the most realistic images I’ve seen with Flux Lora. This is where my weekend went…

✨ UTools introduces Scene Limiter Blueprint, a tool that removes unnecessary lights and meshes to enhance performance in virtual production

🎬 With a $1.5 million seed funding round, Filmustage plans to expand its AI capabilities and acquire new B2B clients, aiming to optimize pre-production workflows for the film industry

🔲 Procreate, a popular iPad illustration app, has pledged not to introduce generative AI tools into its products, taking a stand against the technology's impact on the creative industry

🚚 Magicbox World Inc. secures patent for vehicular-based transforming LED volume

🤖 LumaLabsAI 1.5 coming soon out today! — take a look at some text-to-video samples from early testers