YouTube's AI Powered Tools & Canon Updates Its Fisheye Lens

Welcome to another edition of VP Land.

In this issue…

📺 YouTube announces a bunch of new tools, powered by AI
📸 Canon’s VR lens gets an update
📝 How’d things end up with AI in the Writer’s Guild agreement?

Let’s jump into it!

MAIN STAGE

YouTube Goes Big on AI-Powered Creator Tools

YouTube unveiled a slew of AI-driven tools at its annual "Made on YouTube" event, signaling a significant transformation in how creators conceptualize and produce content.

The platform is harnessing the power of generative AI to not only streamline video production but also to amplify personalization.

Key Takeaways:

• Dream Screen: A highlight among the announcements, Dream Screen will allow creators to incorporate AI-generated videos and photos into the backgrounds of their YouTube Shorts. The potential here isn't just templated backgrounds but an innovative approach where existing content can be remixed using AI.

• AI Content Guidance: With AI's ability to gauge trends and creator styles, YouTube Studio is set to offer video topic suggestions that are uniquely tailored to each creator.

• AI-Enhanced Music Search: In a bid to match audio with video themes, an AI tool will recommend music tracks based on the description of a creator's video.

• Multilingual Dubbing: Bringing inclusivity and global reach, YouTube's AI-powered dubbing feature, developed with assistance from the Aloud team, will empower creators to translate and dub their content into various languages.
  
  Spotify just announced a similar feature for podcasts

The Broader Context: The pivot towards AI isn't sudden. The rise of affordable generative AI tools has changed the digital creation landscape. YouTube, backed by parent company Google's heavy investment in AI, has been subtly integrating AI features, including video summaries.

Implications for Creators: As AI offers insights and tools, creators might re-strategize the type of content they produce. The virality of AI-generated content, already evident, is anticipated to grow.

AI Content Labels: Reflecting a trend across platforms, YouTube might follow in the footsteps of platforms like TikTok, which have introduced markers to label AI-generated content, ensuring transparency.

Other Announcements: YouTube also introduced the "YouTube Create" app, simplifying the Shorts creation process.

SPONSOR MESSAGE

Safeguard your video content with Vestigit.

Vestigit’s innovative solutions, including Vestigit AI, Vestigit Sentinel AI, and Vestigit Watermark, provide robust protection against video content piracy and track illegal streams.

Don't let your valuable content fall into the wrong hands. With Vestigit, you can ensure your content remains secure and in control.

Experience the power of Vestigit’s platform firsthand - contact Vestigit now for a free demo.

SECOND UNIT

Canon’s VR Lens Gets an Update

Canon Releases VR Filmmaking Update

Canon has released an update to their stereoscopic 180-degree lens, the RF5.2mm F2.8 L Dual Fisheye lens. Check out an overview of the updates in the video above, or read on.

Key Points:

• EOS R6 Mark II Compatibility: The RF5.2mm F2.8 L Dual Fisheye lens now supports the EOS R6 Mark II, joining the EOS R5 and R5 C camera bodies in compatibility.

• Electronic Image Stabilization: The update introduces electronic image stabilization for VR clips. This addition allows for more flexibility in shooting scenarios, including walking with a gimbal for clips that are longer than 10 seconds.

• VR Environment Expansion: Canon's update provides 360° VR export capabilities, complemented by 180° support, offering diverse editing options with "Side by Side" and "Top Bottom" export configurations.

• Sharpness Settings Update: The new firmware permits adjustments to the sharpness of raw movie footage, with settings for Sharpness Strength, Fineness, and Threshold available.

Update is available to download now.

VIDEO VILLAGE

AKS

🌐 Around the Web

✍🏼 As of 12:01 AM this morning, the WGA strike is over. This link covers the highlights of the deal, but here’s how things ended up with AI: writers can use AI as a tool if they like, but studios cannot use AI to write scripts.

What’s still fuzzy - whether studios can start training their own models on scripts written by union members. In an interview with Lucas Shaw on Recode, he said it seemed like a yes, studios could dabble with training models, but only as an experiment, not for publishing or going to production.

🤖 Amazon to invest $4 billion in Anthropic AI, creator of Claude, the closest competitor to OpenAI’s ChatGPT (Anthropic is also part of AWS’ Bedorck AI platform, which we covered previously)

🧠 A new AI gadget in the works from OpenAI's Sam Altman and Apple’s former chief design officer Jony Ive

🏟️ BLUE BOX xR Studio in Beijing features Brompton Technology for its virtual production

🌐 Upload large files and folders fast with MASV*

📷 Cooke Optics debuts its SP3 prime lens series for full-frame mirrorless cameras

* Sponsored Link

CALL SHEET

📆 Upcoming Events

October 3
XR, Virtual Production & Beyond
St Martins Courtyard, Coney St, York
Engage with experts and industry leaders on the latest trends in film and TV production, games, and software

October 10 to 11 (other dates and cities available)
Sony’s Professional Display Solutions Roadshow
Sony Corporation, New York City
Meet Sony’s sales and engineering teams to experience hands-on demonstrations of unrivaled display and AV technologies and solutions

October 21 to 23
Gen:48 short film competition
Remote / Worldwide
Teams of filmmakers have 48 hours to ideate and execute a 1-4 minute short film

October 23 to 27 (other dates available)
Planar Studios Virtual Production Workshop
Planar Headquarters, Hillsboro, OR
Learn about VPXR technologies from industry experts

October 24 to 26
10th Edition Augmented Enterprise Summit
Houston, TX
World's biggest companies leveraging XR/Metaverse today and preparing for the future of work

—

Istituto Marangoni Visual Design Courses

Visual Design
Multimedia design for integrated communication
Milano - Sept 2023 to Jul 2024
London - Oct 2023 to Jun 2024

Digital Design for Immersive Experiences
Bridging physical and digital worlds and leveraging the power of immersive installations
Milano - Sep 2023 to Dec 2024

Have a film-related event to share? Just reply back to this email and let us know the details.

ABBY SINGER

Thanks for reading VP Land!

Have a link to share or a story idea? Send it here.

Interested in reaching media industry professionals? Advertise with us.